Before there was Three Taverns, there were Brian Purcell’s backyard gatherings. Brian’s invited guests were the only ones who had the privilege of tasting his homebrewed offerings. For Brian, who ran an incentive marketing company at the time, brewing was an opportunity to do something with deeper meaning. His brews had as much to do with his heart, soul and passion as they did with barley, hops, yeast and water. For him, it was only natural that beer and hospitality would go hand in hand, and his guests agreed.
After years of dividing his attentions, helping clients market themselves during the day, and brewing increasingly complex recipes at night, Brian began to entertain the idea of knitting the two pieces together. What if he could extend the same culture of warmth and hospitality as a professional brewer, and also use his marketing expertise to help make the enterprise a success? This idea was the seed of Three Taverns.
It took many more years of brewing experimentation, careful business planning, and capital fundraising to turn the idea into a reality. Yet Brian arrived in the promised land of professional brewing uniquely prepared for the role, having launched and run two other successful businesses. In between, he joined The Coca-Cola Company’s marketing division.
Strangely enough, it was church that encouraged Brian to embark upon a life making and selling beer. After taking on a leadership role in his local congregation, he was energized by work that came from his heart. After that, though previously he’d thought the idea of professional brewing “far-fetched,” he first began to wonder if he could marry passion to vocation and make it work.
Three Taverns Brewery is the answer.