Introducing: Three Taverns Imaginarium

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We’ve been waiting to share this information for some time and now it’s official! Introducing Three Taverns Imaginarium - a new location, complete with a brewhouse, that will focus on experimental and creative beers. The Three Taverns Imaginarium will be part of the Atlanta Dairies development on Memorial Drive, just two blocks off The Beltline. In the rendering above you’ll notice our location on the far right. Good Beer Hunting spoke with our founder, Brian Purcell, about The Imaginarium and you can check that out here. Full press release below:

For Immediate Release                                                                                                                                                                                September 20, 2018

 

GEORGIA BREWERY THREE TAVERNS TO OPEN SECOND LOCATION AT ATLANTA DAIRIES

 

ATLANTA: Paces Properties is pleased to share news of its fourth tenant to join Memorial Drive’s Atlanta Dairies redevelopment, Three Taverns Imaginarium. Set to open summer of 2019, the Imaginarium, an extension of Decatur’s Three Taverns Brewery, will be equal parts laboratory, brewery, and tasting room. Inspired by an ancient cabinet of curiosities, it will welcome those with a preference for the unpredictable. 

“We are thrilled to have Three Taverns Imaginarium join the Atlanta Dairies tenant mix,” said Merritt Lancaster, Principal of Paces Properties. “As a well-known Georgia brewery and with a successful flagship location in Decatur, Three Taverns has grown to become a prominent Atlanta brand. We are confident the Imaginarium will be welcomed with open arms by the surrounding neighborhoods and beyond.”

“The historical significance of the Dairies location and the short walk both from the Eastside beltline trail are key parts of our desire to join Dairies. Equally as exciting is the vision for Dairies location itself as a mix of living, shopping, dining, live music, and entertainment all connected by a communal gathering space right outside our brewery doors,” said Three Taverns Imaginarium Owner Brian Purcell. “With one of the few open container licenses in the city, the Dairies location offers the opportunity for customers to carry our beer freely throughout the complex, making our beer a complete part of the Dairies experience.”

The Imaginarium is where Three Taverns brewers will invent and concoct beers with exotic flavor profiles – while also serving up fan favorites. It plans to have 4 to 5 of its core beers on tap, followed by a rotating list of 20 to 25 experimental beers exploring many different styles, ingredients, and brewing techniques. Beyond a heavy rotation of experimental beers including juicy and hazy IPAs, and in keeping with the Dairies theme, The Imaginarium will use lactose in some of their beers to craft styles like milk stouts, fruit and cream sours and milkshake IPAs currently gaining popularity in the marketplace. Its hope is to complement its beer offerings with small food plates from rotating kiosks or pop-up stations. 

“Locating in a historic Atlanta Dairy offers a meaningful connection to both Georgia and craft brewing’s past,” said Purcell. “Atlanta Dairies was a lively part of Atlanta’s commercial activity for 60 years and is one of the last buildings on Memorial Drive to retain its original industrial character. In addition to Atlanta’s history, in the beginning years of the craft beer revolution in the 70’s and 80’s when there were no equipment suppliers for the small brewer, the earliest craft pioneers were left to construct their own brewing systems from used dairy equipment, which are still in use in some breweries today. Even earlier during the dark years of prohibition, some of the few breweries that survived turned to the dairy industry and used their skills in keeping things cold to make dairy products. We have a love and reverence for history at Three Taverns and with so many touch points to the past, in Georgia and beyond, continuing the industrial tradition that defined this place for so long is inspiring and provides a deeper sense of place and purpose.”

The new urban renewal project will be Three Taverns’ second brewery location, with its first location having launched in Decatur in 2013. The Imaginarium will give Three Taverns an opportunity to be creative and imaginative, and the space will have its own unique identity designed by architecture firm Square Feet Studios. While The Parlour in Decatur gets its look and feel from early European and American pubs, the Imaginarium draws inspiration from the scientific world of centuries past: laboratories, apothecaries, and cabinets of curiosities, where collectors would proudly put their experiments and discoveries on display. The vibrant and ever-changing nature of Atlanta and the exciting growth and culture of the city are the perfect backdrop for our journey into exploration and invention.

Expected to open spring 2019, Atlanta Dairies is currently leasing entertainment, retail, restaurant, and office tenants, transforming the historic icon of Reynoldstown into a new center of gravity for the city’s vibrant Eastside neighborhoods. The exciting and active destination will also feature The Yard, over an acre of outdoor space for patrons to come together, sip on drinks, and play games ultimately connecting all Atlanta Dairies elements of live, work and play. For retail + restaurant leasing: Paces Properties’ Shelbi Bodner at 404-537-2766 or sbodner@pacesproperties.com. For office leasing: Cushman & Wakefield’s Laura Power at laura.power@cushwake.comand Aileen C. Almassy at 404-853-5328 or aileen.almassy@cushwake.com. To view the leasing package, click here

 

 

ABOUT THREE TAVERNS:  Founded in 2013 by owner Brian Purcell, Three Taverns Brewery delivers a broad range of beer styles. From open-minded American interpretations of Belgian-style beers to barrel-aged clean and sour ales, viscous pastry stouts, and juicy and hazy IPAs. For more information on the new location contact Brian Purcell at 404-934-8474 or brian@threetavernsbrewery.com. For general information visit threetavernsbrewery.com.

 

ABOUT PACES PROPERTIESPaces Properties is an evolving partnership originally founded in 1972. Pacesspecializein the development, management, and leasing of multifamily residential communities and specialty retail centers. The mission of the company, which has served to be a solid foundation through the real estate cycles of the last forty years, is:A commitment to creating distinctive, inspiring & well-crafted environments to live, work & shop. Pacesis a well-capitalized company with a proven entrepreneurial spirit and excellent track record. Pacesand its principals have been involved in the development, management, and construction of over 5,000 residential units and a million square feet of retail and office. Projects include; Krog Street Market, Larkin on Memorial, Stove Works, The Office Apartments, Vinings Jubilee and Optimist Hall in Charlotte. Visit: pacesproperties.com

 

Media Contact: Tara Murphy | 360 Media, Inc. — 404.577.8686 or info@360media.net 

Julian Gressel Meet & Greet

Come out to gusto! (Ponce location) on Thursday, September 27th, for a meet-and-greet with Atlanta United midfielder, Julian Gressel. Julian will be hanging out, meeting fans, and signing autographs. Rowdy and Proud IPA cans will be available for only $3 and gusto! will be serving up their delicious salad and rice bowls.

What: Julian Gressel Meet & Greet
When: Thursday September 27th, 7 - 9p
Where: gusto! 782 Ponce De Leon Ave NE, Atlanta, GA 30306

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GABF-related events 9/17 - 9/23

We’re in Denver this week for GABF and pouring our beer at some of the best places in the city alongside several incredible breweries/friends. Come out and say hello and have a beer with us!

Monday | September 17
@ Freshcraft
featuring: Inceptus
with TRVE, Scratch, J Wakefield, Alvarado, Great Notion

 

Tuesday | September 18
@ Cedar Creek (Aurora)
featuring: Cream Weaver
with TRVE, Finback, Scratch, Arizona Wilderness, Rowley Farmhouse, Civil Society, Trophy, Alvarado, Great Notion, J Wakefield

 

Wednesday | September 19
@ Tap & Handle (Fort Collins)
featuring: Midnight Snack
with TRVE, Arizona Wilderness, Scratch, Civil Society, Rowley Farmhouse, Brewery Bhavana, Great Notion

 

Friday | September 21
@ Cart Driver
featuring: Rapturous
with TRVE, Brewery Bhavana, Trophy, Central State

 

Saturday | September 22
@ Hops & Pie
featuring: Inceptus
with Alvarado, Trophy, Central State, Brewery Bhavana, Scratch, Rowley Farmhouse, Neshaminy Creek, Great Notion

 

Sunday | September 23
@ Finn’s Manor
featuring: Lord Fog, Mount Fang, Lord Grey
with Black Project & Friends

TBD
@ Crafty Fox
featuring: Midnight Snack, Lord Fog

@ Occidental
featuring: Lord Grey, Rapturous

@ Jake’s Brew Bar
featuring: tbd

Lord Fog can release

This Friday we will be releasing a special GA Fortnight-only beer (available for the first time in cans) - Lord Fog. Inspired by the classic drink, London Fog, this 5% variant of our popular Lord Grey sour tea ale has the additions of lactose, vanilla, and lavender. This is a brewery-only limited release and is sure to go quick so mark your calendars and plan accordingly. If you would like to purchase Lord Fog in advance, avoid any possible lines, and/or to guarantee receiving the beer, you can do that by visiting CraftCellr

What: Lord Fog 6-pack ($14) can release
When: Friday | August 24th | 4p - 10p
Where: The Parlour @ Three Taverns

*Midnight Snack will also be released in cans on 8/24 in 4-packs. More on that here

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Introducing: Midnight Snack

This Friday as part of the inaugural GA Fortnight (GA beer week) we will be releasing our latest pastry stout - Midnight Snack. Midnight Snack is an 8% chocolate, cherry, and hazelnut, imperial coffee milk stout. Bursting at the seams with decadent rich dessert flavors and finishing silky smooth; you don't have to sneak into the kitchen after everyone goes to bed for this one...

If you would like to purchase Midnight Snack in advance and/or avoid any possible lines day-of,  you can do that by visiting CraftCellr

What: Midnight Snack 4-pack ($14) can release
When: Friday | August 24th | 4p - 10p
Where: The Parlour @ Three Taverns

*Midnight Snack will go into market the week of 8/27 and will be available wherever fine beers are sold

*Lord Fog will also be released in cans on 8/24 in 6-packs. More on that here

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Now Hiring - Production

Are you a self-motivated person interested in the craft-beer industry? We are currently seeking qualified candidates to join our production staff full time. Looking for hard workers who are not afraid to get dirty and lift heavy things occasionally (daily). Email what makes you the best candidate for the job and your resume to blevesque@threetavernsbrewery.com

Belgian beer in the U.S.

The foundation of Three Taverns lies in our love and respect for the rich traditions and creative brewing of Belgian beers. This is reflected in the beers we brewed on day 1 and continues today with beers such as Inceptus, Feest Noel, and Imaginarium Project beers like our new open-fermented Saison, Interruption. 

The fine folks over at Good Beer Hunting wrote a great piece about what it means to be "Belgian inspired" in today's ever-changing beer landscape. We're honored to be included in this story alongside Belgian brewing pioneer, Brassiere de la Senne, and Belgian-inspired peers such as Allagash, Monkish, and New Belgium. Read the full story here

 

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Greg Garza Meet & Greet

Come out to gusto! (Ponce location) on Thursday, August 23rd, for a meet-and-greet with Atlanta United defender, Greg Garza! Greg is one of United's most respected and recognized players and will be hanging out, meeting fans, and signing autographs. Rowdy and Proud IPA cans will be available at a special price and gusto! will be serving up their delicious salad and rice bowls so make sure to come hungry and thirsty. 

What: Greg Garza Meet & Greet
When: Thursday August 23rd, 7 - 9p
Where: gusto! 782 Ponce De Leon Ave NE, Atlanta, GA 30306

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Introducing: Cush

Summer just got a little more comfortable.

This Saturday we release our latest hazy IPA - Cush. Cush is an 8.7% double dry-hopped lactose IPA with Galaxy, El Dorado, and Hallertau Blanc hops. A huge bouquet aroma of citrus and bursting with juice flavors of passion fruit and pineapple with an incredibly soft (or “cushiony”) and creamy mouthfeel. This is one not to miss! A limited amount of six pack cans will be available at the brewery while supplies last.

What: Cush can release
When: Saturday | July 14th | 12p - 10p
Where: The Parlour @ Three Taverns

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Kölsch War!

We split the entire staff into two brewing teams with one mission: who can brew the best and most interesting Kölsch beer? The outcome:

KÖLSCH 45
A 4.5% dry-hopped Kölsch that is crisp and refreshing.

KRÖSÉ
A 4.1% Kölsch with hibiscus that takes on notes of Rosé wine.

Come into the brewery (now until the kegs are kicked - check our social media) and decide for yourself which will be crowned the Kölsch War champion!

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