We’re beyond stoked to announce our latest beer, This Is Beer, in collaboration with grammy-nominated, platinum selling, and new-to-Atlanta residents, GROUPLOVE.
Grouplove has a brand new album dropping at midnight 3/12 - This Is This. Recorded over the past year, This Is This is a frenzied and beautiful journey capturing the uncertainty of life over the past 12 months.
And This Is Beer is an 8% frenzied and beautiful double dry-hopped hazy DIPA with Citra, Vic Secret, and Pacific Sunrise hops. Dangerously drinkable with lush notes of pineapple, fresh squeezed orange juice, and a pillowy soft finish. The artwork for the can design was created by artist and Grouplove singer, Hannah Hooper, using an iconic heart-shaped emblem that is synonymous with the band.
This Is Beer will be released in 16oz 4-pack cans at both brewery locations this Saturday, 3/13, at 12p. And Beginning at 3p on Saturday both locations will have an album listening party for the new Grouplove album, This Is This. This Is Beer will be hitting shelves beginning the week of 3/15.
To kick it off, we have a new series of monthly 3T-approved Spotify playlists debuting today and this first playlist is curated by, you guessed it, our friends in Grouplove! You can check it out here.
And finally, Grouplove will be performing their new album, This Is This, in its entirety tonight, 3/11, at 9pm! Head over to grouplovemusic.com for all the streaming details.
This Is Beer. And this beer is delicious.